Take a look backstage.
SUMMARY STATISTICS
Below mentioned numbers are statistics from 1991 up to date.
12 000+
advertising campaigns
OVER 160 000
coffees drank
450+
satisfied customers
OVER 1 354 709
completed tasks
Thousands of
events
Hundreds of thousands of
designs
Hundreds of thousands of
PR articles, web banners and videos
Princeps Advertising is a full-service communications agency with over 35 years of experience in the Bulgarian market. Princeps is one of the very first advertising agencies in the country. The success of our clients, both decades ago and today, remains the best reference for the quality of our work. From companies with a century-long history to newly launched products and services by startups, our clients come in all sizes and from diverse industries, united by their ambition to be the best.
What Can We Offer You?
If you are browsing this website, you have most likely realized the need for professional support on your path to success. Right from the start, we want to assure you that you are in the right place. Creating an advertisement is not a one-time winning act, and everyone who understands this knows how to build a successful business. When launching a product or service, small or significant marketing details are often overlooked, or in some cases, a marketing strategy is entirely missing. This, in turn, can make it impossible to unleash the product’s true potential.
Our team of marketing specialists will consult you with great care and dedication. We will guide you through the right steps and visualize your success. We will identify and correct any flaws in your marketing and make up for any gaps. Together, we will plan winning moves and execute them in the most spectacular way.
At Princeps, we utilize a wide range of both traditional and unconventional advertising and PR tools. We will select the most effective ones and incorporate them into a well-structured marketing strategy. With the right strategy, even a modest budget can be maximized to reach your target audience in the best and most efficient way possible.
The key advantage of Princeps lies in the way we serve each client—by understanding their unique needs and working towards their specific goals. We are not just an advertising agency. We do not operate on an assembly line. In addition to having a strong creative team, we boast a rich portfolio and long-standing partnerships, which give us the confidence to call ourselves Princeps—“first among equals.”
Team
The Princeps Advertising team consists of ambitious professionals specializing in corporate and product marketing, sales, and media planning, as well as a creative team with extensive experience in the Bulgarian market. Our agency is structured into four main departments: Marketing Department, Creative Department, PR & BTL Department, and Client Service Department.
Elina Ivanova has been the owner and managing director of Princeps Advertising since 2008, when the second generation of advertising professionals took over the management of the family business. Elina holds a degree in advertising management and is a certified consultant in marketing and PR strategies at a corporate level. Over the past ten years, she has completed numerous prestigious advertising and marketing training programs with global industry leaders. She has also coordinated national and international business projects and training programs in the fields of communications, local governance, economics, and culture.
Owner/ General Manager/ Art Director
Elina Ivanova
TASKS AND RESPONSIBILITIES:
• Manages a team of employees and supervises the workflow of the departments
• Creates annual work plans, communication programs and marketing strategies
• Prepares detailed preliminary cost estimate for a campaign or special event
• Creates radio and television advertising scripts, advertising messages and scenarios for special events
• Actively participates in the process of generating ideas and determines how they implement the overall strategy
• Identifies market trends and analyzes the behavior of competitors
• Plans, creates and monitors advertising and PR activities of the clients
• Develops brand positioning and specific messages about the products
• Coordinates the communication between clients and media, government and others
• Provides professional advice in advertising and PR field