Princeps Advertising Agency has been entrusted with the execution of the preliminary advertising campaign for the first-of-its-kind lifestyle center in Bulgaria.
“Mam’s & me center VIVA” is the country’s first lifestyle center for mothers and children, offering unique amenities and comfort to its clients, as well as excellent working conditions to its future business partners. The specialized center, spanning over 5,000 sq.m. of gross area, is planned to accommodate 35 stores and 3 restaurants, with facilities spread over 3 floors and designed to meet the preferences and possibilities of various lessees, ranging from 25 sq.m. to 200 sq.m. An underground parking lot has also been built for the convenience of customers.
Designed for mothers and their children, the shopping center will offer a variety of stores combined with a restaurant, café, children’s center, fitness and yoga center, dance hall, educational centers, specialized mother’s club, bookstore, medical office, pharmacy, dry cleaning, information desk, household bill payment center, and more. The primary concept of the lifestyle center is unique to the Bulgarian market and aims to provide a convenient mix of products and services, combined with added value and the opportunity for enjoyable relaxation for parents and fun activities for children.