The Princeps Advertising Agency has produced a series of advertising visuals for the latest campaign of the beloved Borovets brand. Although a seemingly impractical approach to advertising sweet treats in a fitness center, it is precisely the role of the advertising agency to offer fresh and innovative ideas for every type of client and to successfully combine even seemingly incompatible products and services. In collaboration with our agency, Borovets has developed a healthy product that perfectly complements the top-chain Pulse Fitness & Spa clubs.
We have undertaken a comprehensive branding effort, including the pillars, walls, handrails, mirrors, scales, turnstiles, columns, skylights, billboards, and roll-up banners – everything, even the radio within the premises, beckons “FITNESS AND BISCUITS? YES – IT’S POSSIBLE!”
The target audience – hungry fitness enthusiasts who seek the “permissible” sweet indulgence after expending a considerable amount of energy in the gym – has embraced the new creative with positive feedback and, most importantly, with numerous purchases.
