The entirety of our team is engaged in the development of an innovative brand, not only in terms of the brand itself, but also the product it represents! El Shisha is the world’s first portable electronic hookah of its kind.
We commence our efforts with the first step of designing the product, followed by technology development, package design, and ultimately, the establishment of a comprehensive communication strategy for the brand, alongside an action plan for its introduction, initially to the Bulgarian market, and subsequently, to other markets worldwide.
Driven by the desire to create a similar perception in the minds of our customers, we have created an irreplaceable component of every successful commercial brand, a slogan that most accurately describes it: “The premium shisha experience.”
We intend to construct the most powerful influencer marketing campaign ever attempted in our country, with a continuous stream of new top-tier personalities appearing every day within the 365-day timeframe, from November 1, 2019, until November 1, 2020, when we will commence the second phase of our product’s development, beyond the borders of Bulgaria.
Our goal is to amalgamate all marketing strategies at our disposal, with the aim of popularizing El Shisha as expeditiously and flawlessly as possible among our target audiences. Through this approach, we strive to establish and cultivate brand trust, differentiating ourselves from all other market incumbents.
We have initiated the creation of a corporate website for our brand, www.elshisha.com, which shall serve as a global sales platform for all El Shisha products. The website is embedded with several secure payment systems, facilitating debit or credit card payments, as well as bank transfers. Its modern interface and user-friendliness are optimized for ease of use.
