August 7, 2023 btalvi

PULSE KIDS – the first Bulgarian fitness for children

Today in Sofia, the ribbon was cut for the first of its kind fitness center for children in Bulgaria. The innovative concept of the club is the result of the hard work and expertise of the best in the fitness industry in our country – Pulse Fitness. The first in the series of children’s fitness clubs has launched its operations with a patented sports and educational program specially designed to provide comprehensive physical and social development for children up to 12 years old.

Advertising agency Prinseps once again played a part in the entire process – from turning the idea into a concept to its realization. We are delighted to see the results of the well-executed work and are confident in the success of our newest client.

The Pulse Kids club, located in close proximity to Tsarigradsko Shose and the shopping center THE MALL, boasts a vast area and is equipped with state-of-the-art specialized gymnastic and fitness equipment for children, certified for high safety standards.

The concept of PULSE KIDS is the result of years of development by a team of experienced foreign trainers and Bulgarian educators, implemented with the help of advertisers and marketing and communication specialists who work every day to popularize and ensure the success of children’s fitness. The program focuses on several different directions, the main ones being:

  • Creating a physical culture and developing skills such as flexibility, agility, strength, speed, and coordination.
  • Building fundamental personal skills such as discipline, independence, ambition, and initiative.
  • Stimulating social skills such as communication, determination, and responsibility.

At the core of the program lies the principle of Non-Competitiveness. All children engage in sports and have fun in a friendly environment, without competitive elements among themselves, without tension, through various fun digital and educational methods. The goal is to foster a love for sports through play, discipline through entertainment, and to provide regular physical activity necessary for the health and fitness of every child.

All training sessions at PULSE KIDS are conducted in a bilingual environment – in Bulgarian and English, which not only helps develop language skills but also allows children from different countries to socialize. Training groups for older members are scheduled according to their availability, before and after school hours. During official school vacations, PULSE KIDS will offer half-day and full-day academies and sports camps.

The club will start classes on September 20th, with registration for training groups already in progress, offering a FREE introductory visit and training session for every child. More information can be found on the official platform website

We wish the innovative idea of Pulse Kids much success, growth, and happy, healthy, sporty children.