The preeminent lifestyle club chain in our locale celebrated its fifth anniversary with a resounding DJ party for its club members. The event was held at the oldest club in the chain located at Bulgaria Boulevard 132 and lasted for over five hours. A large number of well-known personalities were in attendance, some with their significant others and even their offspring. Towards the end of the celebration, the hosts held a raffle and distributed a multitude of prizes generously provided by Pulse Fitness’ partner network.
As per tradition from previous years, the chain offered several hundred promotional subscriptions to its new clientele during its week-long birthday celebration.
“If there is one thing we are proud of, it is that over these past five years, we have gradually managed to achieve Pulse’s mission, which is to transform the Bulgarian’s mindset towards sports,” commented the chain’s executive director during the event. “Visiting such sports clubs is part of people’s habits in the West, like eating and shopping, whereas in our country, it was practiced by a very small percentage of the population. This is where we saw an opportunity – to show people what a lifestyle club is and how it can guarantee a better life for everyone who becomes a club member.”
Pulse Fitness&Spa is our most beloved client! Princeps Group has been taking care of the image of the largest and fastest-growing fitness club chain in Bulgaria since its inception. The first facility was opened in 2012, and for the following five years, seven clubs were built across the country, covering a total area of over 25,000 sq.m., four of which are located in Sofia.
We are currently working diligently on the preparation of the latest PULSE facility, which will be a part of the most successful lifestyle club chain in Europe and is planned for next year!