As we have previously communicated, a highly esteemed healthy eating brand in our country has entrusted Princeps Advertising Agency with a significant milestone in its growth trajectory – rebranding. This intricate process necessitates scrupulous attention to the minutest detail.
Our journey with Arni commenced with an exhaustive marketing strategy, encompassing essential milestones that the organization must traverse to move forward in the right direction of its development. In order to embark on the creation of the primary brand elements, we first had to select an appellation.
After conducting extensive research and analysis in an earlier phase of our work, we arrived at the name FITTY. At present, we have developed a logo, slogan, an annual marketing strategy, and an almost finalized corporate website, complete with parallel profiles on social media.
Presently, we are meticulously refining the product packaging design and embarking on the execution of the action plan for introducing the new brand on social media – with a striking campaign through influencer marketing.
Our team is compelled to function amid the unprecedented global crisis – a pandemic that inevitably affects every business sector. Thus, we are diligently working on crisis marketing, comprising of possible predicaments that may emerge during the positioning of the new brand, as well as optimal solutions to mitigate any negative impact. We anticipate that the FITTY website will go LIVE shortly. Stay tuned!
