January 10, 2021 btalvi

CoolFit – the modern online platform for sport

Princeps Advertising Agency is delighted to commence our collaboration with the latest sports platform, CoolFit. We are thrilled to note that CoolFit has a direct partnership with another esteemed client of ours, Pulse Fitness & Spa.

The CoolFit project encompasses the creation of a digital “map,” a gateway to over 250 state-of-the-art sports centers, indoor and outdoor pools, premium SPA centers, massage studios, group sports, and a plethora of other activities situated in Sofia, Plovdiv, and Burgas. Our advertising agency is incessantly engaged in the conceptualization, development, and implementation of the digital map. We recognize that every newly launched enterprise requires extensive promotion and advertising, and Princeps Advertising is equipped with fresh ideas and creative proposals to meet these demands.

Our work with CoolFit encompasses several key activities pertaining to the communication of the fitness platform and its undertakings:

• Conception and execution of an advertising campaign and media planning • Ongoing monitoring and updating of the website (inclusive of search engine optimization) • Creation of advertising materials • Production of PR articles • Authoring of interviews • Devising marketing activities • Formulating a communication strategy for brand development and positioning

Following a specialized study by Princeps Advertising Agency, CoolFit has experienced no competition in the market in the past year. Moreover, we anticipate that CoolFit will present numerous new opportunities for their users and partners in the upcoming year.