The Princeps Group was commissioned to organize the event for the official opening of the first club in the country of the globally renowned chain, The Little Gym.
The elegant cocktail party celebrating the opening of The Little Gym Sofia was attended by dozens of famous personalities and local government representatives, accompanied by their young and adult children. Specifically for the event, Alexander de Wit, the Executive Director of The Little Gym Europe, flew in from Belgium. Although he typically does not attend openings in person, he shared that the Bulgarian team had made a special impression on him and he personally wanted to be a part of this grand opening. In his opening remarks to the guests, he expressed that the Bulgarian club is one of the best made so far, and he is fully confident in the success of the brand in our country because he sees that it is in the capable hands of a well-connected, ambitious, and competent team led by Martin Petrov, the Executive Director of TLG for Bulgaria.
After symbolically cutting the ribbon and toasting to the project’s success, the team and children released 40 balloons into the sky, symbolizing The Little Gym’s 40 years of bringing joy to children around the world. Following the official ceremony, all attendees had the opportunity to witness a half-hour demonstration of the serious fun that The Little Gym represents. The club officially began classes on April 26, 2017 (Wednesday), and over 700 children have already signed up for a free trial lesson in just one week.
