On May 19, 2010, a press conference was held in Sofia by the ASO regarding the upcoming Dakar 2011 rally raid race.
The organization and promotion of the event was entirely entrusted to the PR Agency Principes. We had the pleasure of organizing the entire event, as well as being responsible for all PR activities. This year, for the first time in the 32-year history of Dakar, a Bulgarian team will participate.
Dakar, formerly known as the Paris-Dakar Rally, is the toughest off-road race in the world. It involves both professionals and private pilots with motorcycles, off-road vehicles, prototypes, and trucks.